Beta — For founders building AI-first companies
You know what you're building.
Now articulate why it matters.
A guided conversation that helps you move from intuition to clarity—so you can share your vision with your team, your investors, and the AI tools that build alongside you.
Limited spots. Free during beta.
“I know exactly what I want to build. I just can't explain it in a way that captures why it matters.”
— Every founder, at some point
What emerges from your session
Four documents that capture your product's essence
Not templates filled in. Not generic frameworks. Your words, refined into something you can actually use.
Soul
The core purpose, character, and felt sense of your product. What makes it distinctly yours.
SOUL.md
Boundaries
The lines you won't cross. The things you'll say no to, even when they seem tempting.
BOUNDARIES.md
Aspirations
The direction you're reaching toward. Not a roadmap—a compass.
ASPIRATIONS.md
Voice
Real examples of how your product speaks—and doesn't. The tone that feels authentically you.
VOICE.md
What you can do with these documents
Feed to AI tools
Give Claude, Cursor, or Copilot context that makes their output feel like you.
Align your team
Onboard new hires with clarity on what you're building and why it matters.
Guide decisions
When you're unsure, reference the soul. The answer is usually there.
Why this works
The clarity already lives in you
You'll say things to AI you won't say to consultants.
Less performance. More honesty. The real thoughts emerge.
The questions come from real founder sessions.
Structured to find the threads worth pulling. Not a generic framework.
The output is immediately useful.
Share with your team. Feed to AI coding assistants. Reference in investor conversations.
Who we're looking for
Founders building AI-first products who want to articulate what makes their approach distinctive.
Teams using AI tools like Claude, Cursor, or Copilot—and want those tools to truly understand what they're building.
People who know taste matters in AI products, and want to capture theirs in a usable format.
Two ways to work with us
Choose what fits your workflow
Both include the same 60-90 minute soul-building session. The difference is what happens after.
Soul Vault
12-month commitment ($240/year)
Your soul documents live in Diep, connected to your AI tools. Always current, always accessible.
- 60-90 min soul-building session
- 4 soul documents stored securely
- MCP connection for Claude Desktop/Code
- API access for other AI tools
- Update documents anytime
- Download option always available
Free during beta
Consultation
No commitment
Get your soul documents and manage them yourself. Perfect if you prefer files in your own systems.
- 60-90 min soul-building session
- 4 soul documents as markdown files
- Download immediately after session
- Put them anywhere you want
- No MCP/API integration
- Updates require new session
Free during beta
Both options include a no-questions-asked refund policy. Not happy? Full refund.
Your ideas stay yours
We know you're sharing something valuable. Here's how we protect it.
We don't read your sessions
Your conversations and documents are private. Our team has no access to your ideas, product details, or generated documents.
Your data isn't used for training
We use Claude via Anthropic's API with zero data retention. Your session content is not used to train AI models.
We improve through feedback, not surveillance
We rely on what you choose to share with us—direct feedback, feature requests, and conversations you opt into.